The people in charge of the Mexico City Metro have come up with an innovative - and bizarre - way to admonish riders against sexual assault. They have installed some seats that are, shall we say, very masculine - so masculine as to include the defining member. Only men are allowed to sit there, as indicated by a sign which says, "Exclusivo para hombres". (Yes, the word "hombres" is in bold.)
Someone posted a picture relating to this story on Twitter, but without any link, but I was able to find some corroboration. Read more at AdWeek, the Daily Mail, Louder With Crowder and Your Tango.