In Ann Arbor, Michigan, home of the University of Michigan Wolverines, Ruth's Chris Steak House came up with a promotion in which they would offer customers a discount based on Michigan's margin of victory over their most recent opponent. The discount would be one percent off the total food price for every point the Wolverines score above what their opponents score. (If they lose, will customers have to pay a surcharge?) Unfortunately for Ruth's Chris's profit margin, Michigan defeated Rutgers yesterday in what was, as far as I know, the most lopsided game of the season.
Read more at The Big Lead, Yahoo Sports, the Daily News and SB Nation, and if you're in the Ann Arbor area, enjoy your meal.
UPDATE: The links are now indicating that the discount has been capped at 50%, so if you plan to dine at Ruth's Chris in Ann Arbor, enjoy your half-price food.