Sunday, June 23, 2013

Twinkies To Return

Having sold off many of its brands, and now under new ownership, Hostess plans to bring Twinkies and other cakes back onto the market this coming July 15th.  Hostess Brands LLC has undergone a restructuring that included reducing their number of bakery plants from 11 to four, moving their headquarters from Texas to Kansas City, Mo., and limiting their deliveries to warehouses that supply retail stores, instead of to the stores themselves.  They have hired back some of their old workers, but they are not unionized.  Boxes of Twinkies will have the tag line "The Sweetest Comeback In The History Of Ever".

Read more at Yahoo News, CBS DFW, Bloomberg, the Daily Mail and NBC News.

2 comments:

  1. No big deal. We've done very well without Twinkies. The world didn't end, the stock market didn't crash and the sun is still shining (some what).

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    1. I'd have to agree with you. Twinkies are OK, but have never been favorite snake cake. On the other hand, if Tastykake Krimpets were to disappear, then I would really be worried.

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